UBI SUNT DAY

THE D-DAY.

WHEN WE FINNALY GOT TO MEET (AT FIRST ONE PART OF THE DUO BUT LATER FOR THE INITIAL PITCHES BOTH) UBI SUNT.
WE TALKED A LOT ABOUT ESTHETICS'S, AND DO DEFINE TASTE, ESTHETICS'S, AND VALUES. A REALLY GOOD WORKSHOP, WHICH FOR ME I THINK WAS MORE EASY THAN MAYBE FOR OTHERS, SINCE I´VE BEEN CHALLENGED BY THESE QUESTIONS BEFORE, AND THAT I THINK WAS VERY NECESSARY FOR THE GROUP.

WE THAN GOT TO PITCH SOME FIRST IDEAS WHICH FOR ME WAS HARD AT THIS STAGE WHEN THERE WASN´T THAT MUCH INFORMATION ABOUT THE TASK GIVEN TO US YET. BUT FROM LISTENING TO THEIR WORDS ABOUT THE BRAND, AND WHAT I´VE SEEN BEFORE OF WHAT THEY HAVE DONE, I THINK I HAVE SOME INITIAL GOOD SKETCHES FOR IDEAS TO WORK WITH. RESEARCH, RESEARCH, RESEARCH....LOVE IT.

AND THAN THE INTERESTING PART - TO GO BEYOND FASHION AND AT THE SAME TIME STAYING TRUE TO THEIR ESTHETIC VALUES.


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